Logistics Start-Up HUUB Acquired by Maersk

In the latest effort to continue their footprint in space of e-commerce, Maersk announced the recent acquisition of HUUB, a Portuguese start-up.

HUUB, known for its fashion sector warehouse technology solutions, will have it’s technology merged with Maersk’s current programs.

Maersk has already acquired two other companies in relation to the e-commerce sector prior to obtaining HUUB.

Tiago Paiva, HUUB CEO stated, “For HUUB, this joint path that now starts with Maersk represents both. Firstly, the validation of our disruptive vision and product. And secondly, Maersk is the scale enabler that will allow our platform to serve amazing customers and lead the eCommerce logistics market.”